Set it and forget it? No, no my friend. If you plan to grow your AdSense account these are 10 things you must do or you’re just going backwards.
1. Optimization & Testing
Now your AdSense ads aren’t blue and black with borders around them are they? Optimization, optimization, optimization. It’s one of the key things you need to be done consistantly to improve your earnings. You will be amazed how much you can earn through basic optimization. I have a site that’s had AdSense on it for over 3 years and to this day (even today) I continue to optimize & test ad layouts; positioning, ads types, colors, etc..
Official AdSense optimization help center
CrazyEgg - Great for testing new layouts
2. You’re Not Researching
Your not subscribing to any AdSense/Make Money Blogs and your not reading the top AdSense related forums. These communities will provide you with so much information it will overwhelm you… and that’s a good thing!
Make Easy Money With Google
Self Made Minds
Website Publisher Blog
3. Not Knowing Which Pages Are Your Money Makers
Do you ever carefully look at your stats to see which pages have the higher eCPM and CTR? I should be able to ask you which are the top 5 earners on any given site of yours. These are the pages you push, market and really optimize for greater earnings.
4. You’re Not Reading The Official AdSense Blog
They are always adding and updating with AdSense and sometimes you just might miss some important things that could earning you more money or save you from losing it all. Please subscribe to it now.
5. You’re Placing AdSense Ads On Every Single Page
You know what? not every page is going to convert. Face the fact that some pages, no matter how optimized, are never going to earn as much as others. This is where you have to start thinking outside the box and open yourself up to possibly using another contextual network, banners or affiliates to earn your pages’ potential.
6. Your Not Documenting Your Earnings
Everyday I document all my earnings from all the advertising channels. This allows me to view overall earnings data on a day to day, week to week, month to month, and year to year. How else do you really know where you are going? and the reasons why? And where you have been so you can prepare for the future
7. Your Not Paying Attention To Your Advertisers
Arbitrage. I hope you have heard of it. There are tons of junk sites advertising on AdWords to turn around and flip their visitors to clicking on Yahoo or even more Google ads to make a quick buck. It’s sites like these that have the possibility of brining your earnings down and forcing out that real converting advertisers from your site.
8. You Have Not Read & Re-Read AdSense TOS & Policies
Go read them today. Here and Here. I guarantee that after you read these you will save yourself hours of posting on forums for help. Plus this will keep you out of trouble and to prevent your account from being banned.
9. You’re Chasing After The Wrong Things
Don’t waste your money on top paying keyword lists and don’t waste your time targeting huge general markets such as business, finance, health, etc.. Start with a topic you love and or that genuinely interests you. That should be your starting point.
10. You’re Chewing Not Doing
Ok maybe the title was kinda corky but really.. what I’m saying is you can’t just spend your entire day browsing forums and reading blogs… eating up (or chewing on) information. You need to get out there and write, promote and optimize. If that means you need to give up one of those and contract it out so be it. I would suggest spending no more than 1 hour a day reading blogs and browsing forums. Get to researching and coming up with new things to right about. Do backlink checks on your competitors and see the new links they just got while you were reading, start creating channels in your AdSense account so that you can optimize efficiently and figure out what ad layout will work for each page.